SEO is short for Search Engine Optimisation, basically the higher your ranking in a search engine, the more hits your website will receive. This is where we stand out from the crowd, there's a massive difference in receiving hits to conversion rates eg, there's no point in getting two thousand visitors to your website if it's not really what the person was looking for in the first place. We aim to get exactly the right kind of people to your website, so you should get as many requests from your website as possible.
Undoubtedly, the best way to get hits from your website is by making it grow organically. Which can be done by spending time on your website and promoting it in lots of different ways and by doing different things like: link building, sitemaps and submitting it in to directories etc...? Basically the more you promote your website on the internet and the more search engine friendly your website is, your website should start to move to the top of search engines itself and should therefore attract more visitors. This approach is the best and can have long lasting results, but it can be a lengthy process which doesn't happen over night.
SEO is an art in itself! There are many different ways that you can go about being search engine friendly and driving people to your website. Some people prefer 'pay per click' advertising campaigns that can drive people to your website fairly instantly, with you paying a small fee, per click through. You can set up limit amounts that you want to spend per week or per day, i.e., we can just tell Google to give you £40 worth of advertising per week. Some keywords can be more expensive than others to advertise, but we would research this and give you the castings! It may sound like a fairly expensive way to drive traffic to your website, but results are often instantaneous and dependent on your profit margin per sale, it can be well worth your while.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Another class of techniques, known as black hat SEO or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.